Clos19 is the pleasure shopping portal of the French luxury group LVMH, i.e. Louis Vuitton Moët Hennessy. Of course, the focus is on the gourmet products of the house: Hennessy, Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug, the famous Chateaus d’Yquem and Cheval Blanc, the whiskies Glenmorangie and Ardberg and, for example,
Ao Yun
, the wines from the Himalayas. Clos19 once again proves its status as a special address, which is also reflected in the exclusive experiences online that cannot be bought anywhere else. For example, a trip for six people to Dom Pérignon’s studio, including two nights in a five-star hotel, luxury menu and tasting of the house’s exclusive champagnes. Or a trip to Reims with a visit and tasting at the Ruinart and Veuve Clicquot champagne houses.
Oh yes, as an attentive host, you now attend hour-long vermouth seminars, take part in fully booked gin tastings, try original recipes from the 20s and are in the vineyards during the grape harvest in autumn. Never before does the interest in spirits seem to have been so great. Similar to what the major fashion and lifestyle portals have long been doing, selling not only fashion but also a lifestyle in the style of an editorial, the new luxury platform Clos19 wants to open up an entire world of enjoyment to the pleasure customer. This includes, for example, information on why bottle size affects taste or where to buy the best martini in town. For the more adventurous, there is even a trip to Antarctica to book. And for those who prefer to stay at home, a cocktail party with fine spirits and champagne from their own brands.
“We market the art of hosting,” explains Stéphanie Watine Arnault, niece of LVMH majority owner Bernard Arnault and managing director of Clos19. “We use the digital world to convey the art of living in a contemporary and playful way. In doing so, we focus on the consumer.”
Of
course, the consumer can order immediately.
Editor’s Pick:
More special wines? Dieter Meier is actually known as the singer of the Swiss electropop duo Yello. With his
Puro wines
from Mendoza in Argentina, Dieter Meier has long been a successful winemaker. In Agrelo Alto, Argentina, he presses wines of the very best quality.
