… and last but not least: the face. Stars have special faces, faces are their trademark, the condensation of their essence: Joan Collins has had the same thing for ages; Cher’s is getting younger and younger. And Brad Pitt’s face… Everyone just likes it. Why is that? Well, Brad Pitt seems attractive to us – women and men alike – because his face exhibits a mixture of male and female attributes. Since time immemorial, cars have had faces: eyes (= headlights) and symmetry are sufficient for human perception to construct a face because the brain is conditioned that way. Various studies have shown that the front view of a car is often perceived as a face. So the headlights are the eyes, and the radiator grille forms the nose/mouth area. Cars have a face. And that triggers emotions. Emotions that can influence the motorist’s car buying behaviour, driving style and identification with the vehicle. First of all, however, the expression and proportion of the car’s face are used to draw direct conclusions about the car itself: properties are assumed to be the car. Or is it all too sweeping? And isn’t the face of a car more about the emotions we experience when we look at it, whether we like it or find it impressive and therefore want to have it? After all, emotions are an important reason for the purchase of a specific automobile. In this respect, it is gratifying to discover a new face in the crowd: the new GENESIS GV 70. As a result, Genesis Motor Europe enters the European stage this summer and will begin its gradual market launch with Germany, Switzerland and the UK.
Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “Our mission will be to offer much more than just excellent vehicles. We know from our own experience that today’s discerning customers long for that little bit extra. It is up to us as a premium luxury brand to offer this very special all-round service. They enjoy individual customer support, because the Korean understanding of service is a top priority and this is what sets us apart from the competition.” Orders for the Genesis G80 Sedan and Genesis GV80 SUV will be open soon. And then? It’s easy for us to imagine that this face will one day become a classic. Further information: www.genesis.com/de
