For more than four decades, the first South Tyrolean cosmetics brand has also been known internationally. Currently available in 15 countries and in over 6,000 beauty institutes, luxury spa hotels and pharmacies, the quality brand has already made millions of customers happy. From face and body care to special products for athletes and a men’s series, customers will find a large portfolio of cosmetics and care products for almost every wish and taste.
The unique selling point here is that Piroche uses the purest mountain spring water from the Alps for its gentle but effective formulations in addition to natural active ingredients such as alpine rose, mallow, St. John’s wort or aloe vera. The raw materials are sourced exclusively from certified suppliers from all over the world and processed in the in-house manufactory.
Two founders – one vision
Piroche Cosmétiques has a unique history: both founders and namesakes still see themselves as visionaries and creative creators. Mario Pirone founded the world’s first medical-wellness hotel in Solda in the 1970s. The second founder, Dr. Henri Chenot, developed a treatment method in the 80s that is still unique and was awarded the Doctor of Sciences. His philosophy is embedded in all Piroche product lines and reflects the power of nature and medicinal herbology with its very special synergies, textures and effects. Piroche considers the fact that its products are recommended by doctors, pharmacists, naturopaths, beauty experts and fitness coaches as an award and proof of excellent quality.
In the spirit of sustainability, Piroche naturally does not use microplastics, mineral oils, parabens or silicones. The products are cruelty-free.
