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The Icon – Innovative Tides

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BMW AG
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BMW AG
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Transferring technology and know-how from the road to the water – with the THE ICON project, BMW is supporting the change towards sustainable mobility on the water and, together with the tech start-up TYDE, is realising a new experience that rethinks luxury and mobility.

A sea of ideas: this phrase can be aptly applied to the automotive industry when it comes to the development of a new model, a new platform or the new direction of the brand, as with BMW’s New Class. The goal? Rethinking, but keeping an eye on a firm course. With the BMW i7, for example, the understanding of luxury has recently been reinterpreted: sustainably innovative.

But what if this luxurious and at the same time emission-free way of getting around could be transferred from the road to a new element – for example, the water mentioned at the beginning? With THE ICON, BMW has teamed up with world-leading experts and boat builder TYDE to do just that. And in addition to batteries, it provided its technical know-how for the construction of a completely new watercraft.

Electric range (WLTP) 488–560 in km / Power consumption 23.3–20.8 kWh/100 km (combined)

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