Britt and Axel, who opened their fashion store in Keitum about three years ago, named the store after their ancestors Anton, Fritz and Johann. Their assortment includes fashion and accessories from Italy, France, America and Germany. The couple always strives to know the stories behind the premium labels they choose. They tell of the elaborately handmade shawls, scarves and plaids of the brand The Holy Goat, which are made in Nepal. At AFJ Keitum, you’ll find island-ready fashion that’s perfect for a day at the beach or a restaurant dinner. Here, special emphasis is placed on high-quality materials and timeless elegance, always with a touch of understatement. The warmth, personal advice and love of fashion make AFJ Keitum a place where fashion enthusiasts and visitors alike feel welcome.