Six of the ten most popular cars are electric. The EU’s decision to phase out combustion engines and ongoing discourses on the urgency of the mobility transition have increasingly drawn consumer attention to battery-powered vehicle models. This was the result of a data analysis by Autodoc, a leading online retailer of vehicle parts and accessories in Europe. The decisive factor was which vehicle models were most often googled, clicked on and discussed on social networks.
Tab 1. The most popular car models in Germany. Persons with an interest in the respective vehicle model per month. Battery-powered models are marked in green.
| Vehicle model | People with interest | |
| 1 | Tesla Model 3 | 2.7 million |
| 2 | VW Golf | 1.7 million |
| 3 | Hyundai IONIQ 5 | 1.7 million |
| 4 | Kia EV6 | 1.6 million |
| 5 | Skoda Enyac | 1.6 million |
| 6 | Tesla Model Y | 1.4 million |
| 7 | Skoda Kodiaq | 1.3 million |
| 8 | VW Taigo | 1.2 million |
| 9 | Audi A3 | 1.2 million |
| 10 | Polestar 2 | 1.2 million |
The Tesla Model 3 is currently experiencing the most demand. At least 2.7 million people a month research and interact with the Tesla Model 3 online. No other vehicle model is currently arousing so much interest among German consumers.
Other popular battery-powered models include the Hyundai IONIQ 5, Kia EV6, Skoda Enyac, Tesla Model Y, and Polestar 2.
The most popular fuel-powered vehicle model in Germany is the Volkswagen Golf. 1.7 million people per month research and communicate on the Internet about the traditional German model, which is one million fewer people than about the Tesla Model 3 and just as many as about the Hyundai IONIQ 5.
Among the ten most popular vehicle models in Germany, there are currently only three models from German car manufacturers: the Volkswagen Golf and Taigo as well as the Audi A3.
Tab 2. The most popular car brands in terms of growth rates in online interactions in July 2022 compared to July 2021.
| Brand | Demand | |
| 1 | Polestar | +71 % |
| 2 | Aiways | +54 % |
| 3 | MG Cars | +44 % |
| 4 | BMWi | +19 % |
| 5 | Dacia | +17 % |
| 6 | KIA | +15 % |
| 7 | Renault | +13 % |
| 8 | Hyundai | +13 % |
| 9 | Honda | +13 % |
| 10 | Lotus | +7 % |
Pure electric brands such as Volvo’s Polestar and the Chinese brand Aiways are currently arousing significantly more interest among German consumers than those of traditional German car manufacturers.
The two brands were the most searched for, clicked on and discussed online in Germany last year, data shows. Interest in Polestar grew by 71 percent in a year, followed by Aiways with a 54 percent increase.
BMWi is the only German car brand with its range of battery-powered vehicles to be found in the top 10 most sought-after and popular car brands. Consumer interest in BMWi’s models grew by 19 percent compared to the previous year.
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